Celebrating World Breastfeeding Week
August 1-7 at West Coast Kids

At West Coast Kids, we’re proud to celebrate World Breastfeeding Week, kicking off on August 1st, as part of a global initiative focused on raising awareness, offering support, and empowering families at every stage of their feeding journey. This year’s theme, “Prioritize Breastfeeding: Create Sustainable Support Systems,” highlights the importance of building lasting, reliable networks to support parents and caregivers. Breastfeeding offers incredible benefits—not just for babies, but for birthing parents and communities as a whole. To mark the week, we’re sharing exclusive deals, expert tips, and valuable insights designed to inform and uplift. At its core, World Breastfeeding Week is about celebrating you—making sure you feel supported, informed, and confident. Feeding can come with challenges, but with the right knowledge, tools, and community, it becomes easier. Whether you’re nursing for days, months, or longer—every drop counts, and every journey deserves to be honoured.

The Power of Breastfeeding: Health, Connection & Support

Breastfeeding plays a vital role in supporting the health and well-being of both babies and mothers. For infants, breast milk provides the perfect balance of nutrients, antibodies, and enzymes to promote healthy growth and development. It helps strengthen the immune system and lowers the risk of illnesses like ear infections, respiratory issues, gastrointestinal problems, and even sudden infant death syndrome (SIDS). Beyond nutrition, breastfeeding offers comfort, security, and a strong foundation for lifelong health.

For mothers, breastfeeding brings its own set of benefits—it can support postpartum recovery, assist with natural weight loss, and reduce the risk of certain health conditions, including breast and ovarian cancers, type 2 diabetes, and high blood pressure. It also encourages the release of oxytocin, a hormone that helps the uterus return to its pre-pregnancy size and promotes emotional bonding between mother and baby.

Ultimately, breastfeeding is more than nourishment—it's a powerful way to connect, heal, and support both parent and child in the early stages of life. For more guidance and evidence-based information, visit the World Health Organization’s breastfeeding resources.

• • • • Nursing Bras & Tops: Soft, stretchy, and designed for easy access—nursing bras and tops help make feeding more convenient at home or on the go.

• • • • Nipple Cream or Balm: A must-have for soothing sore or cracked nipples. Look for lanolin-based or natural options like Peas in a Pod or Earth Mama Essentials.
      • Nursing Pads: Disposable or reusable pads help absorb leaks and keep you dry and comfortable throughout the day.
      • Breast Pump: A reliable pump—like the new Medela InBra™—is essential for building supply, relieving engorgement, or storing milk for later. With a hands-free, wearable design, the InBra offers comfort, discretion, and convenience for pumping on your schedule, wherever you are.

• • • • Milk Storage Bags: Pre-sterilized and designed for safety, these bags are perfect for freezing or refrigerating pumped milk, helping you store and preserve your milk with confidence.

• • • • Haakaa Silicone Pump: This simple yet brilliant tool is a favorite among breastfeeding parents. The Haakaa is a hands-free, manual silicone pump that gently collects milk during letdown—especially from the opposite breast while nursing. Its ease, portability, and ability to capture every drop make it an invaluable companion on your breastfeeding journey.
      • Nursing Pillow: A good nursing pillow supports your baby and helps position them comfortably during feeds, reducing strain on your arms, neck, and back. It’s a helpful aid for both breastfeeding and bottle-feeding.

• • • • Burp Cloths: Soft, absorbent burp cloths are essential for catching spit-up and keeping both you and your baby clean during and after feeds.
      • Nursing Cover or Wrap: For parents who prefer a little extra privacy when feeding in public, lightweight nursing covers or wraps offer comfort and discretion without sacrificing connection.

• • • • Medela: A leader in breast pumps and accessories, Medela is beloved by new parents for its efficient, hospital-grade technology and comfort-focused designs.
      • Momcozy: Innovative, budget-friendly wearable pumps and supportive nursing pillows that blend function with comfort.
      • Rumina Naturals: Certified organic traditional herbs recommended by naturopathic doctors and lactation consultants to safely stimulate mammary tissue development and rapidly increase breast milk production.

Join the Celebration

Whether you're navigating life with your first little one or adding to your growing family, we’re here to support you every step of the way. At West Coast Kids, we believe every feeding journey is worth celebrating—because every drop, every moment, and every parent matters.

Stop by any of our store locations or visit us online during World Breastfeeding Week, running from Friday, August 1 through Thursday, August 7, to explore helpful resources, discover trusted breastfeeding essentials, and feel supported wherever you are on your journey.

Let’s honor the hard work, the quiet moments, and the strength it takes to nourish your baby—this week is for you.