Safety 1st is a brand of children's products that aims to provide parents with peace of mind. Safety 1st offers a range of products, such as car seats, strollers, baby monitors, gates, locks, and more, that are designed to meet high safety standards and quality. Safety 1st was founded in 1984 by Michael Lerner, who invented the famous "Baby on Board" sign. Since then, Safety 1st has grown to become a trusted and recognized name in the industry. Safety 1st is committed to helping parents create a safe and comfortable environment for their children. Available at West Coast Kids. Free Shipping on orders over $49*