Our Story

The story of West Coast Kids and E-children...

E-children was born 45 years ago in Winnipeg, Canada.

I was a young mom at the time looking for baby furniture for my first born. I could not find a specialty store at that time and my parents who were in adult furniture encouraged me to open a small store in the heart of the exchange district in Winnipeg.

From the very beginning the store was founded on the concept of offering parents a specialty store, from newborn to teen that could provide parents with the best and largest selection of merchandise at the very best prices. We are a family owned business with locations in Winnipeg, Edmonton and two locations in Calgary.

In August of 2007 we gave birth to yet another store, West Coast Kids, in Richmond, British Columbia. My youngest daughter, Robyn moved to Vancouver to manage our new addition. Once we hit the West Coast we haven't looked back! Our Main Street Vancouver location opened in February of 2015 and finally a dream of being on the East came to fruition in October 2015 with the opening of our Toronto location.

E-children, along with West Coast Kids, is committed to the safety and comfort of your children. Our many years of experience enables us to identify first hand which products best demonstrate safety, quality and value. You will love our friendliness and will often find a family member in any one of our stores. E-children and West Coast Kids is dedicated to making shopping a positive and fun experience for you and your family of all ages.

Marsha Dashefsky,

Founder, e-children