Our Story

The story of West Coast Kids and E-children...

West Coast Kids was born in 1974 in Winnipeg, Canada. I was a young mom looking for baby furniture for my first born, and I could not find what I was looking for: a stylish, quality nursery set from a family-owned boutique store. There were no specialty baby stores at all at that time! My parents, who were already in the furniture industry, encouraged me to pursue it further. Not after long, I opened a small store in the heart of the exchange district in Winnipeg. We called it Friendly Bears. From there, the company grew. First, in the 1990s in as E-Children in Alberta, then as West Coast Kids in British Columbia in 2007. Finally, in 2015 we reached Ontario, opening our first of two stores in the GTA.

From the very beginning, the store was founded on offering parents a friendly boutique environment with the best and largest selection, at the very best prices. Our many years of experience enables us to identify first-hand which products best demonstrate safety, quality, function, value, and style. Now under the leadership of our daughter Robyn, West Coast Kids continues to provide you with everything you need for your family, plus the trendiest, most exciting new concepts for babies and kids. Today, we continue to be committed to the safety and comfort of your children, and we continue to guarantee the lowest price every day.

You will love our friendliness, and will often find a family member in any one of our stores. West Coast Kids is dedicated to making shopping a positive and fun experience for you and your family of all ages. We hope to see you soon in one of our stores!

Marsha Dashefsky,

Founder, West Coast Kids